Buoyed by rising demand, a new wave of homegrown coffee brands is reshaping the region’s specialty coffee landscape. From the UAE to Saudi Arabia, more outlets are opening for business, writing their own success stories and adding to a compelling narrative. Abdul Kader Saadi, managing director of Glee Hospitality Solutions, charts the rise of a movement that is both locally rooted and globally ambitious.
Over the past decade, the Middle East has experienced a remarkable transformation in its coffee culture. Once dominated by international chains, the region is now producing a new generation of homegrown Middle Eastern coffee shops that are redefining specialty coffee. Additionally, these brands are now building concepts capable of expanding across markets.
Homegrown Specialty Coffee Brands: A Regional Shift
Tellingly, at the heart of this transformation is a new generation of consumers across the Gulf. Younger demographics have embraced specialty coffee not just as a daily beverage but as a social and cultural experience. Coffee shops have become places to work, meet and socialize. Moreover, consumers are increasingly curious about origin, roasting techniques and brewing methods.
This shift is particularly visible in the UAE and Saudi Arabia. Significantly, these two markets have emerged as engines of innovation for the regional coffee industry. Rather than simply opening more cafes, they are developing complete coffee ecosystems, combining roasting, retail, training and product innovation. The result is several local brands that are increasingly positioned to scale through regional expansion, partnerships and franchising.
DUBAI:
From niche to ecosystem
The UAE has played a particularly important role in shaping this evolution. Indeed, Dubai’s coffee scene has evolved into one of the most dynamic specialty markets in the region. What began as a niche movement has matured into a sophisticated ecosystem supported by roasters, training academies and design-led café concepts.
Building a specialty coffee scene
Several homegrown brands have indeed been instrumental in driving this change. One of the earliest pioneers was RAW Coffee Company, founded in Dubai in 2007. RAW helped establish the foundations of the UAE’s specialty coffee movement through direct trade sourcing, in-house roasting and professional barista training. Beyond operating its own cafe and roastery, the company supplies coffee to hotels, restaurants and cafes across the region. Accordingly, it positioned itself as one of the most influential players in the Middle East’s specialty coffee industry.
Another influential name is Nightjar Coffee Roasters, located in Dubai’s Alserkal Avenue creative district. Significantly, Nightjar represents the next generation of coffee brands that combine roasting, retail and product innovation. Known for its industrial-style cafe and experimental approach to brewing, the brand has expanded beyond traditional cafe operations. Today, for example, it also offers ready-to-drink cold brew beverages and other packaged coffee products.
Dubai has also become home to internationally respected specialty coffee operators such as The Espresso Lab, a brand known for its minimalist design and meticulous approach to coffee preparation. By focusing on precision brewing and craftsmanship, the concept has, consequently, helped position specialty coffee as a premium lifestyle experience in the region.
Supply-side growth
Alongside these retail concepts, roasters are also playing a key role in industry expansion. For instance, Seven Fortunes Coffee Roasters and Archers Coffee are strengthening the segment’s infrastructure by supplying beans and technical expertise to GCC cafes. Their contribution highlights an important reality about the specialty coffee industry. Beyond cafes, growth is additionally coming from the development of strong upstream supply networks.
Another brand contributing to the UAE’s specialty coffee ecosystem is Boon Coffee, founded by Ethiopian entrepreneur Orit Mohammed. Notably, Boon focuses on showcasing Ethiopia’s coffee heritage, sourcing beans directly from Ethiopian farms and roasting them in Dubai.
The brand has, furthermore, built up a loyal following through its cafes in the UAE, where it introduces consumers to Ethiopian coffee culture. Boon’s success highlights an important dimension of the region’s coffee evolution: increasing emphasis on origin, storytelling and direct sourcing. Crucially, these elements are resonating with today’s specialty coffee consumers more than ever before.
Collectively, Dubai’s coffee ecosystem includes roasteries, green bean traders, barista academies and design-driven cafes. Together, they contribute to one of the most sophisticated specialty coffee scenes outside Europe and North America.
SAUDI ARABIA:
Passion and craft
Saudi Arabia has, similarly, emerged as one of the most exciting coffee markets in the world. This trend is due in part to the number of cafe openings. However, it is also down to the people behind the counter.
A profession transformed
In recent years, a notable shift has taken place in the Saudi hospitality sector. Importantly, a growing number of young Saudis are today choosing careers as baristas and coffee professionals. As a result, what was once considered an entry-level job has evolved into a respected craft, driven by pride in local coffee traditions and the growing popularity of specialty coffee.
Passionate Saudi baristas are now a regular sight in cafes across cities such as Riyadh, Jeddah and Khobar. Moreover, these staff approach coffee preparation as both a technical skill and a form of personal expression. As a result, this new generation is helping to create a vibrant coffee culture. In fact, these cafes are not simply retail outlets but community hubs celebrating craftsmanship and hospitality.
From consumer to creator
One brand that captures this new energy especially well is Half Million. Indeed, founded in Saudi Arabia, it has quickly become one of the most recognizable specialty coffee concepts nationally. Moreover, with its contemporary design, high-quality coffee program and efficient service model, the brand resonates strongly with younger consumers.
Half Million cafes are known for their clean aesthetic, strong branding and focus on specialty beverages. Yet what distinguishes the concept is its ability to combine premium coffee positioning with scalable operations. Unlike many independent cafes, Half Million was designed with growth in mind. Consequently, the brand has expanded rapidly across Saudi Arabia and continues to explore opportunities beyond the kingdom. In this way, it reflects the increasing ambition of Saudi-born coffee concepts.
Saudi Arabia’s hospitality and food service sector growth is guided by Vision 2030, which has supported the rise of homegrown F&B talent and brands like Half Million.
Notably, the success of Half Million illustrates a broader trend. Saudi coffee culture is no longer simply about consumption, but also about participation. Furthermore, Saudi nationals are not only customers; they are increasingly the baristas, roasters and entrepreneurs shaping the industry.
From cafes to coffee platforms Another key characteristic of the new generation of regional coffee brands is their ability to evolve beyond the traditional cafe model. Instead of relying solely on retail locations, many operators are building multi-layered platforms that include roasting, wholesale supply, packaged beverages and training programs. Importantly, this diversification stabilizes revenue streams while strengthening quality control and consistency. The most successful operators are no longer thinking purely as cafe owners. Rather, they are thinking as brand platforms capable of scaling across multiple channels.
A coffee revolution
The emergence of homegrown coffee brands undoubtedly marks an important milestone for the region’s hospitality sector. Dubai continues to push the boundaries of specialty coffee innovation, for example. Meanwhile, Saudi Arabia is cultivating a new generation of coffee professionals whose enthusiasm and dedication are reshaping the industry. Together, these markets are creating a coffee culture that is both locally rooted and globally competitive. The Middle East’s coffee revolution is, evidently, only just beginning.
For coffee brands and F&B operators looking to scale across the GCC, Glee Hospitality’s full consulting services cover concept development, brand identity, and operational scaling. To discuss a project, contact Glee Hospitality.