Overview:
- Location: Dar Al Wasl, Dubai, United Arab Emirates
- Outlet size: 3,000 sqft
- Scope of Work: Concept Creation and Implementation (A To Z) and Post Opening / Operational Management
The Challenge:
The client aimed to launch a modern restaurant concept that promotes balanced, nourishing food while remaining commercially competitive. The objective was to create a brand that communicates freshness, transparency, and quality, supported by efficient kitchen operations and a scalable business model.
Our Approach:
We positioned Nourish as a contemporary, clean, and welcoming dining destination focused on ingredient-driven cuisine. The concept combined a strong brand identity, clear menu positioning, and a functional space layout to support high operational efficiency. The vision was to create a restaurant that feels both approachable and refined, aligning health-conscious dining with strong commercial viability.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: 1 Year Full Operational Management