Overview
Location: Abu Dhabi, UAE
Key details: Tawa Bakery is a specialty gluten-free bakery and café located in Abu Dhabi, UAE, developed as a turnkey concept from inception to launch. The project was designed to offer a dedicated gluten-free dining and retail experience, featuring a range of premium baked goods and specialty products tailored to customers with dietary restrictions while appealing to the broader health-conscious market
Scope of Work: Full Concept Creation & Implementation (A to Z)
The Challenge
A concise paragraph explaining the client’s need, problem, or opportunity. What were they trying to achieve?
The client aimed to introduce a gluten-free bakery concept in Abu Dhabi that caters to customers with dietary restrictions while still appealing to a wider audience seeking healthier and specialty baked goods. The challenge was to create a bakery that delivers high-quality gluten-free products without compromising taste, texture, or variety, while also establishing a strong and trustworthy brand in a niche market.
Our Approach
Describe your creative or strategic response. What was your core idea or vision? How did it address the challenge?
We developed a specialized bakery concept focused entirely on gluten-free offerings, ensuring both product quality and operational efficiency. Our team worked on the concept positioning, menu and product development, kitchen workflow, and operational planning. By combining a clear health-focused brand identity with a well-structured production process, we helped position Tawa Bakery as a reliable destination for premium gluten-free baked goods in Abu Dhabi.
Execution
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design Coordination
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full Team Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening