Overview:
- Location: King Saud Road, Jeddah, Saudi Arabia
- Key Details: 8 F&B concepts in a high-footfall destination, across QSR and casual dining, with centralized operations.
- Scope of Work: Multi-Concept Development & Operational Structuring
The Challenge:
Cyan Waterpark required a diversified F&B portfolio capable of serving large volumes efficiently while maintaining product consistency, speed of service, and profitability. The objective was to create multiple differentiated concepts that appeal to families and mixed demographics, while ensuring operational simplicity within a high-traffic entertainment environment.
Our Approach:
We developed a strategic mix of eight complementary F&B concepts, each with clear positioning and menu focus to avoid overlap and maximize revenue potential. The approach balanced operational efficiency with strong branding, ensuring streamlined kitchen workflows, simplified production systems, and scalable menu engineering suited for a waterpark setting.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening