Overview:
- Location: Al Bandariyah, Al Khobar, Saudi Arabia
- Key Details: Hotel-based F&B planning supported by a multi-outlet strategy, with a focus on revenue optimization and end-to-end concept positioning.
- Scope of Work: Full F&B Strategy, Concept Development
The Challenge:
Somerset Hotel required a comprehensive F&B strategy to enhance its guest offering and strengthen its competitive positioning within the Al Khobar hospitality market. The objective was to create differentiated dining concepts that drive in-house guest satisfaction while attracting external footfall and ensuring long-term profitability.
Our Approach:
We developed a structured F&B masterplan outlining outlet mix, concept positioning, revenue projections, and operational frameworks tailored to the hotel environment. The strategy balanced market demand, brand alignment, and operational feasibility. Each concept was designed to complement the hotel’s identity while maximizing revenue potential across different parts.
Execution:
F&B Strategy Development
- Market analysis & competitive benchmarking
- Target audience segmentation
- Outlet mix & revenue strategy
- Commercial feasibility & financial modeling
- Space allocation recommendations
Concept Development
- Concept positioning & narrative creation
- Menu direction & category structuring
- Operational flow planning
- Brand alignment & guest experience mapping
- Presentation decks for stakeholder approval