Overview
- Location : Riyadh and Jeddah KSA
- Scope of Work Full F&B Strategy, Concept Development, and Feasibility Study for 3 Joudyan Hotels F&B Units
- Key Details ( size ) oudyan Hotels F&B Units
The Challenge
A concise paragraph explaining the client’s need, problem, or opportunity. What were they trying to achieve?
Elaf Joudyan Hotels sought to enhance the performance and positioning of their food and beverage outlets across three hotel properties. The challenge was to develop concepts that align with the hotel brand, attract both in-house guests and external visitors, and ensure the outlets operate with strong commercial viability.
Our Approach
Describe your creative or strategic response. What was your core idea or vision? How did it address the challenge?
We conducted a comprehensive F&B strategy and feasibility study to evaluate market demand, positioning, and operational potential for each outlet. Based on these insights, we developed tailored concepts and menu directions aligned with the Joudyan brand and the local market. Our approach ensured that each F&B unit had a clear identity, strong operational framework, and sustainable financial performance.
Execution
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Full F&B Strategy