What services did Glee Hospitality provide for Mother of the Nation Festival?

Glee Hospitality, in partnership with BRAG, delivered full F&B set-up and operational management for Mother of the Nation Festival in Abu Dhabi, covering coordination with 20+ international brands, operational planning, pre-event readiness, inventory and supply chain coordination, compliance and brand standards monitoring, and on-site operational supervision across a high-footfall environment of up to 50,000 visitors per day.

What is Mother of the Nation Festival?

Mother of the Nation Festival is a major cultural and entertainment event in Abu Dhabi, UAE, drawing up to 50,000 visitors per day and hosting 20+ international multi-brand F&B operations within an event-driven, high-footfall environment.

How did Glee manage F&B operations across 20+ international brands simultaneously?

Glee implemented a centralised F&B management framework covering operational oversight, reporting, brand standards compliance, inventory and supply chain coordination, and real-time issue resolution - ensuring consistent service delivery across all participating brands throughout the event.

What does festival F&B management in the UAE involve?

Festival F&B management in the UAE involves operational planning, brand coordination, pre-event readiness, supply chain management, compliance with food safety standards, on-site supervision, and real-time performance monitoring - particularly demanding in high-volume, multi-brand festival environments.

Who is BRAG and what was their role on this project?

BRAG is a hospitality partner with whom Glee collaborated on the Mother of the Nation project. Glee and BRAG jointly delivered the full F&B set-up and operational management framework for the festival's international brand operations.

Can Glee Hospitality manage multi-brand F&B operations for large events?

Yes. Mother of the Nation Festival demonstrates Glee's capability to manage 20+ international brands simultaneously in a high-footfall event environment of up to 50,000 visitors per day, with centralised oversight, compliance monitoring, and real-time operational management.

What food safety standards apply to festival F&B operations in Abu Dhabi?

Event and festival F&B operations in Abu Dhabi must comply with food safety standards set by the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA). Glee builds regulatory compliance into every operational engagement from pre-event planning.

What operational challenges are specific to high-volume festival F&B management?

High-volume festival F&B management presents challenges including tight timelines, peak service pressure, multi-brand standards compliance, supply chain coordination under variable demand, and the need for real-time issue resolution without disruption to service - all of which Glee addressed at Mother of the Nation.

Does Glee Hospitality provide festival F&B management across the GCC?

Yes. Glee provides festival F&B management and operational oversight for events, festivals, and permanent venues across Dubai, Abu Dhabi, Oman, Saudi Arabia, and the wider GCC. The full scope of services is available at https://www.gleehospitality.com/services/.

How can I engage Glee Hospitality for festival F&B management in the UAE or GCC?

Contact Glee Hospitality directly via https://www.gleehospitality.com/contact/ to discuss your event or operational management brief. The full scope of services is at https://www.gleehospitality.com/services/.

Festival F&B Management UAE | Mother of the Nation (MOTN)

Glee Hospitality delivered festival F&B management in the UAE for Mother of the Nation, coordinating 20+ international multi-brand F&B operations in a high-footfall Abu Dhabi environment of up to 50,000 visitors per day. Working in partnership with BRAG, Glee implemented a centralised management framework to maintain operational consistency, brand standards compliance, and real-time performance oversight across all participating brands. The full scope of Glee’s operational management services covers both event-based and permanent F&B operations across the GCC.

Festival F&B Management in the UAE – Project Overview:

Location: Abu Dhabi, United Arab Emirates
Key Details: Managing 20+ international multi-brand F&B operations, with international franchise coordination in a high-footfall, event-driven environment of up to 50,000 visitors per day, supported by end-to-end operational oversight.
Scope of Work: (In Partnership With Brag) Full F&B Set Up And Operational Management For International Brands

The Challenge:

Mother of the Nation Festival required structured F&B management across multiple international brands operating simultaneously within a high-volume event setting. The objective was to ensure operational consistency, cost control, compliance with brand standards, and seamless coordination under tight timelines and peak service pressure.

Our Approach:

Working alongside BRAG, we implemented a centralized F&B management framework to oversee operations, streamline reporting, and maintain quality standards across all participating brands. The strategy focused on operational readiness, performance monitoring, and real-time issue resolution to support uninterrupted service delivery throughout the event.

Execution:

F&B Operational Management

Coordination with international brands
Operational planning & pre-event readiness
Inventory & Supply Chain Coordination
Compliance & Brand Standards Monitoring
On-site operational supervision

MOTN – Abu Dhabi