Overview:
- Location: Al Saadiyat Island, Abu Dhabi, United Arab Emirates
- Scope of Work: Concept Creation and Implementation (A To Z).
The Challenge:
The client wanted to create a modern café concept that could attract a wide audience throughout the day while standing out in Abu Dhabi’s competitive café market. The challenge was to develop a brand that combined a strong lifestyle identity with a menu offering that appeals to both casual diners and regular café-goers.
Our Approach:
We developed a contemporary café concept built around a relaxed yet vibrant atmosphere. Our team worked on the brand positioning, concept development, menu engineering, and operational planning to ensure a seamless guest experience. From concept creation to pre-opening implementation, we aligned the design direction, menu offering, and service flow to establish Turf Café as a welcoming all-day destination with a clear brand personality and efficient operations.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Location Search
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening