Overview:
- Location: Sharjah, United Arab Emirates
- Scope of Work: Concept Creation and Implementation (A To Z)
The Challenge:
The client sought to introduce a distinctive F&B concept within Sharjah that would resonate with its cultural environment while remaining commercially viable. The objective was to develop a strong brand identity, efficient operational structure, and a scalable business model suited to the local market.
Our Approach:
We developed a concept tailored to the market dynamics of Sharjah, focusing on clear positioning, operational efficiency, and strong brand storytelling. The strategy balanced creative direction with financial practicality, ensuring the concept was both visually impactful and commercially sustainable.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening