Overview:
- Location: Muscat, Oman
- Outlet size: 2,500 sq. ft.
- Scope of Work: Concept Creation and Implementation (A To Z)
The Challenge:
The client aimed to introduce a fresh and vibrant café concept in Muscat that would appeal to a modern, lifestyle-oriented audience. The objective was to create a distinctive brand that combined strong visual identity, market relevance, and operational efficiency, while standing out in an increasingly competitive café landscape.
Our Approach:
We developed Mint & Coco as a bright, contemporary concept centered around freshness, simplicity, and community engagement. The vision was to create a welcoming yet trend-forward space with strong branding, a clear product focus, and a layout designed for smooth operations. The concept balances aesthetic appeal with commercial viability, ensuring both brand impact and sustainable performance.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Location Advisory
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening