Overview:
- Location: Alserkal Avenue, Dubai, United Arab Emirates
- Outlet Size: 4,500 sqft warehouse
- Scope of Work: Concept Creation and Implementation (A To Z)
The Challenge:
The client sought to introduce a distinctive tea and bread bar, Glee guided him by developing the concept and securing a location within Alserkal Avenue’s creative community. The objective was to build a concept that felt authentic, design-led, and operationally efficient while reflecting craftsmanship, simplicity, and premium quality.
Our Approach:
We developed a concept centered around refinement and minimalism, positioning Pekoe as a destination for curated tea experiences and artisan bakery offerings. The vision was to create a warm yet contemporary space that blends aesthetic appeal with functional flow, ensuring both guest comfort and operational excellence.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening