Overview:
- Location: DWTC, Dubai, United Arab Emirates
- Outlet size: 3,000 sqft
- Scope of Work: Concept Creation and Implementation (A To Z) and Post Opening / Operational Management
The Challenge:
The client aimed to create a distinctive french boutique concept that combined aesthetic appeal with strong commercial performance. The objective was to develop a brand that felt intimate, elegant, and design-led, while ensuring operational functionality and scalability within a competitive F&B market.
Our Approach:
We developed Parlour Boutique as a contemporary yet warm concept focused on curated menu offerings and a visually engaging environment. The vision was to create a space that encourages social interaction and repeat visits, supported by a cohesive brand identity and efficient back-of-house planning to ensure smooth day-to-day operations.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: 5 Years Full Operational Management