Overview
- Location :Dubai and Abu Dbabi, UAE.
- Scope of Work Concept Creation and Implementation (A–Z), Operational Management
- Key Details ( size ) ??
The Challenge
A concise paragraph explaining the client’s need, problem, or opportunity. What were they trying to achieve?
The client wanted to launch a unique dessert-focused concept centered around molten cakes and indulgent sweet offerings in a highly competitive market. The challenge was to create a strong, recognizable brand and a menu that delivers a memorable experience while ensuring the concept remains operationally efficient and scalable.
Our Approach
Describe your creative or strategic response. What was your core idea or vision? How did it address the challenge?
We delivered a complete A–Z concept creation and implementation strategy, covering brand identity, menu development, kitchen planning, and operational structure. Our team ensured that every element—from the concept vision to the guest experience and operational systems—was aligned to create a cohesive and profitable dessert destination. Post-launch, we supported the branches in Dubai and Abu Dhabi through operational management to maintain quality, consistency, and long-term performance.
Execution
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design Coordination
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full Team Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: full operational management