Overview:
- Location: Al Wasl Road, Dubai, United Arab Emirates
- Outlet size: 1,600 sqft
- Key Details: Broth Lab, which is born within The Roost, Broth Lab has since evolved into a brand of its own, serving both B2B and B2C channels. What started as an in-house concept has grown into a wider business with opportunities across retail, direct-to-consumer sales, and wholesale distribution, including potential placement in supermarkets and other commercial outlets.
- Scope of Work: Concept Creation and Implementation (A To Z) and Post Opening / Operational Management
The Challenge:
The client aimed to introduce a focused rotisserie concept that delivers consistency, quality, and strong value within a competitive casual dining market. The objective was to create a brand with clear positioning, efficient kitchen workflow, and a welcoming atmosphere that encourages repeat visits.
Our Approach:
We developed The Roost Rotisserie as a concept centered on simplicity, quality ingredients, and operational efficiency. The brand identity reflects warmth and authenticity, while the layout and kitchen planning were designed to support high-volume service and product consistency. The vision was to balance comfort-food appeal with modern presentation and scalable operations.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: 3 Years Full Operational Management