What services did Glee Hospitality provide for The Roost in Dubai?

Glee Hospitality delivered full A-to-Z concept creation for The Roost Rotisserie, covering concept development, feasibility study, brand identity, interior design, menu development, location securing, fit-out tender coordination, kitchen design, FF&E and OS&E procurement, full team recruitment, operating manuals, and pre-opening training and soft opening - plus 3 years of full post-opening operational management.

Where is The Roost located in Dubai?

The Roost Rotisserie is located on Al Wasl Road, Dubai, United Arab Emirates, occupying 1,600 sq ft.

What type of concept is The Roost?

The Roost is a rotisserie restaurant concept in Dubai positioned around simplicity, quality ingredients, and operational efficiency - a casual dining venue built for high-volume service, product consistency, and repeat visits.

What is Broth Lab and how did it originate?

Broth Lab was born as an in-house concept within The Roost and has since evolved into a standalone brand serving both B2B and B2C channels. It now has growth opportunities across retail, direct-to-consumer sales, wholesale distribution, and potential supermarket placement.

Who developed The Roost Rotisserie concept in Dubai?

Glee Hospitality Solutions developed The Roost Rotisserie concept from inception, including concept positioning, brand identity, interior design, kitchen design for high-volume rotisserie operations, and full A-to-Z implementation on Al Wasl Road, Dubai.

Does Glee Hospitality provide long-term post-opening management?

Yes. Glee Hospitality provided 3 years of full post-opening operational management for The Roost in Dubai - covering day-to-day operations, staffing, product consistency, and performance management. This long-term engagement enabled Broth Lab to grow from an in-house concept into a standalone brand.

How does Glee approach kitchen design for high-volume rotisserie concepts?

For The Roost, Glee designed the kitchen specifically to support high-volume rotisserie service and product consistency - equipment selection, workflow routing, and throughput capacity were all specified around the core rotisserie format before fit-out began.

What does A-to-Z restaurant concept creation include?

A-to-Z restaurant concept creation includes feasibility study, brand development, interior design, location securing, menu development, fit-out management, kitchen design, procurement, staff recruitment, operating manuals, and pre-opening training - from concept to first service.

What food safety and licensing requirements apply to new restaurants in Dubai?

New restaurant concepts in Dubai must comply with food safety and licensing standards set by Dubai Municipality. Glee incorporates these requirements into every project from feasibility through to post-opening operations.

How can I engage Glee Hospitality for a restaurant concept in Dubai or the GCC?

Contact Glee Hospitality directly via https://www.gleehospitality.com/contact/ to discuss your project brief. The full scope of services is at https://www.gleehospitality.com/services/.

Rotisserie Restaurant Concept Dubai

Glee Hospitality built a rotisserie restaurant concept in Dubai for The Roost, a 1,600 sq ft casual dining venue on Al Wasl Road focused on simplicity, quality ingredients, and operational efficiency. This project also gave rise to Broth Lab – a concept born within The Roost that has since grown into its own B2B and B2C brand with retail, wholesale, and supermarket distribution potential. The full scope of Glee’s F&B services covered both concepts end-to-end, from feasibility through to 3 years of post-opening operational management.

Rotisserie Restaurant Concept in Dubai: Project Overview:

Location: Al Wasl Road, Dubai, United Arab Emirates
Outlet size: 1,600 sqft
Key Details: Broth Lab, which is born within The Roost, Broth Lab has since evolved into a brand of its own, serving both B2B and B2C channels. What started as an in-house concept has grown into a wider business with opportunities across retail, direct-to-consumer sales, and wholesale distribution, including potential placement in supermarkets and other commercial outlets.
Scope of Work: Concept Creation and Implementation (A To Z) and Post Opening / Operational Management

The Challenge:

The client aimed to introduce a focused rotisserie concept that delivers consistency, quality, and strong value within a competitive casual dining market. The objective was to create a brand with clear positioning, efficient kitchen workflow, and a welcoming atmosphere that encourages repeat visits.

Our Approach:

We developed The Roost Rotisserie as a concept centered on simplicity, quality ingredients, and operational efficiency. The brand identity reflects warmth and authenticity, while the layout and kitchen planning were designed to support high-volume service and product consistency. The vision was to balance comfort-food appeal with modern presentation and scalable operations.

Execution:

Concept Creation and Implementation:

Concept Development and Feasibility Study
Brand Identity Development
Interior Design
Menu Development
Securing Location
Fit out tender coordination process
Kitchen Design
Procurement of FF&E and OS&E
Full team (End-to-end) Recruitment
Operating Manuals
Pre-opening Staff Training & Soft Opening

Post Opening: 3 Years Full Operational Management

The Roost Rotisserie – The Broth Lab – Dubai