Glee Hospitality developed a tea and bread bar in Dubai for Pekoe, a 4,500 sq ft concept at Alserkal Avenue built around artisan bakery and curated tea experiences. This was a complete A-to-Z project – from feasibility and brand identity through to interior design, kitchen fit-out, recruitment, and pre-opening training. The full scope of Glee’s F&B services was applied across every stage of delivery.
Overview:
- Location: Alserkal Avenue, Dubai, United Arab Emirates
- Outlet Size: 4,500 sqft warehouse
- Scope of Work: Concept Creation and Implementation (A To Z)
The Challenge:
The client sought to introduce a distinctive tea and bread bar, Glee guided him by developing the concept and securing a location within Alserkal Avenue’s creative community. The objective was to build a concept that felt authentic, design-led, and operationally efficient while reflecting craftsmanship, simplicity, and premium quality.
Our Approach:
We developed a concept centered around refinement and minimalism, positioning Pekoe as a destination for curated tea experiences and artisan bakery offerings. The vision was to create a warm yet contemporary space that blends aesthetic appeal with functional flow, ensuring both guest comfort and operational excellence.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Each item in this list reflects Glee’s standard process for delivering a tea and bread bar concept in Dubai and across the GCC — from first brief to final service. Dubai’s commercial kitchen and food safety licensing requirements are set by Dubai Municipality, and Glee builds regulatory compliance into every project from the feasibility stage.
To discuss a new concept, contact Glee Hospitality.