Glee Hospitality executed restaurant concept creation in Muscat for Mint & Coco, a 2,500 sq ft lifestyle café at Salam Square. This was a complete A-to-Z project covering brand identity, interior design, kitchen layout, menu development, staff recruitment, and pre-opening training. The full scope of Glee’s F&B services was applied across every stage of this project.
Overview:
- Location: Muscat, Oman
- Outlet size: 2,500 sq. ft.
- Scope of Work: Concept Creation and Implementation (A To Z)
The Challenge:
The client aimed to introduce a fresh and vibrant café concept in Muscat that would appeal to a modern, lifestyle-oriented audience. The objective was to create a distinctive brand that combined strong visual identity, market relevance, and operational efficiency, while standing out in an increasingly competitive café landscape.
Our Approach:
We developed Mint & Coco as a bright, contemporary concept centered around freshness, simplicity, and community engagement. The vision was to create a welcoming yet trend-forward space with strong branding, a clear product focus, and a layout designed for smooth operations. The concept balances aesthetic appeal with commercial viability, ensuring both brand impact and sustainable performance.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Location Advisory
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Oman’s F&B licensing and commercial kitchen requirements are governed by the Oman Ministry of Commerce, Industry and Investment Promotion. Glee builds compliance into every project from the first feasibility draft.
To discuss a new concept, contact Glee Hospitality.
