Glee Hospitality built an Experimental / test kitchen concept in Dubai for SLAB, a 3,000 sq ft disruptive culinary lab at La Mer designed for constant menu evolution and strong social media presence. This was a full A-to-Z project covering concept development, brand identity, interior design, menu development, kitchen design, recruitment, and pre-opening training. The full scope of Glee’s F&B services was applied across every stage of delivery.
Overview:
- Location: Lamer, Dubai, United Arab Emirates
- Outlet size: 3,000 sqft
- Scope of Work: Concept Creation and Implementation (A To Z)
The Challenge:
The client aimed to create a disruptive, trend-forward concept that breaks away from traditional restaurant formats. The objective was to develop a flexible brand platform that allows constant menu evolution, strong social media presence, and operational adaptability while maintaining commercial sustainability.
Our Approach:
We positioned Slab Test Kitchen as a dynamic culinary lab, a space where creativity drives the experience. The concept was built around innovation, bold branding, and adaptable kitchen operations to support frequent menu changes. The brand identity was designed to feel energetic, modern, and culturally relevant, ensuring strong market visibility and engagement.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening