Glee Hospitality built a healthy restaurant concept in Dubai for Nourish, a 3,000 sq ft ingredient-driven dining destination at Dar Al Wasl. This was a full A-to-Z project covering concept development, brand identity, interior design, menu, kitchen design, recruitment, and pre-opening training – plus 1 year of post-opening operational management. The full scope of Glee’s F&B services covers both concept delivery and ongoing operational support.
Overview:
- Location: Dar Al Wasl, Dubai, United Arab Emirates
- Outlet size: 3,000 sqft
- Scope of Work: Concept Creation and Implementation (A To Z) and Post Opening / Operational Management
The Challenge:
The client aimed to launch a modern restaurant concept that promotes balanced, nourishing food while remaining commercially competitive. The objective was to create a brand that communicates freshness, transparency, and quality, supported by efficient kitchen operations and a scalable business model.
Our Approach:
We positioned Nourish as a contemporary, clean, and welcoming dining destination focused on ingredient-driven cuisine. The concept combined a strong brand identity, clear menu positioning, and a functional space layout to support high operational efficiency. The vision was to create a restaurant that feels both approachable and refined, aligning health-conscious dining with strong commercial viability.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: 1 Year Full Operational Management
Nourish is a healthy restaurant concept in Dubai that required both a compelling brand and an operationally sound structure to sustain performance past opening day. Glee’s 1 year post-opening management engagement ensured staffing, service standards, and cost controls were embedded before handover. For new projects across Dubai and the GCC, contact Glee Hospitality.
