Overview
- Location :Dubai and Abu Dbabi, UAE.
- Scope of Work Concept Creation and Implementation (A–Z), Operational Management
- Key Details ( size ) ??
The Challenge
A concise paragraph explaining the client’s need, problem, or opportunity. What were they trying to achieve?
The client wanted to introduce a distinctive dessert concept centered around rice-based ice cream and innovative sweet creations. The challenge was to develop a unique brand that differentiates itself in a saturated dessert market while ensuring the concept remains commercially viable and operationally efficient.
Our Approach
Describe your creative or strategic response. What was your core idea or vision? How did it address the challenge?
We delivered a full A–Z concept development and implementation strategy, creating a strong brand identity and a menu built around signature rice-based desserts. Our team worked on concept positioning, menu engineering, kitchen workflow, and operational systems to ensure consistency and efficiency. Through operational management and structured processes, we helped position Rice Creamery (Dubai and Abu Dhabi branches) as a unique dessert destination with a clear identity and sustainable operations.
Execution
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design Coordination
- Menu Development
- Securing Location
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full Team Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: full operational management