Glee Hospitality built a specialty cafe concept in Abu Dhabi for No. 57 Cafe – a fully integrated hospitality venue developed end-to-end from brand identity and guest experience through to operational management. This was a complete A-to-Z project: concept development, brand identity, interior design, menu, kitchen design, recruitment, and pre-opening training, followed by full post-opening operational management. The full scope of Glee’s F&B services was applied across every stage of this project.
Specialty Cafe Concept in Abu Dhabi: Project Overview
- Location: Abu Dhabi, United Arab Emirates
- Scope of Work: Concept Creation and Implementation (A To Z), Post Opening (Operational Management)
The Challenge:
The client aimed to develop a distinctive hospitality concept in Abu Dhabi that could stand out in a competitive market while delivering a strong and memorable brand identity. They required a complete end-to-end solution, from concept creation to operational management, to ensure the venue would be strategically positioned, operationally efficient, and capable of attracting a consistent customer base.
Our Approach:
Our approach was to deliver a fully integrated A–Z concept development and implementation strategy. We crafted a unique brand identity and guest experience, aligning the concept, menu, design direction, and operational structure to create a cohesive offering. From feasibility and concept design to pre-opening and operational management, we ensured every element supported the vision, enabling the venue to launch successfully and operate with strong standards and long-term sustainability.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: Full Operational Management