Overview:
- Location: Dar Wasl Mall, Dubai, United Arab Emirates
- Scope of Work: Concept Creation and Implementation (A To Z), Post Opening (Operational Management)
The Challenge:
The client aimed to introduce an authentic Afghan dining concept in Abu Dhabi that would differentiate itself within the city’s competitive F&B landscape. The challenge was to create a strong cultural identity while ensuring the concept remained accessible, commercially viable, and appealing to a diverse market of residents and visitors.
Our Approach:
We developed a concept that celebrates Afghan culinary heritage while presenting it through a refined and contemporary dining experience. Our team handled the concept development, brand identity, menu engineering, operational structure, and pre-opening planning. By carefully aligning the storytelling, cuisine, service style, and operational systems, we helped position Kishmish as a unique cultural dining destination with strong brand character and operational sustainability.
Execution:
Concept Creation and Implementation:
- Concept Development and Feasibility Study
- Brand Identity Development
- Interior Design
- Menu Development
- Location Search
- Fit out tender coordination process
- Kitchen Design
- Procurement of FF&E and OS&E
- Full team (End-to-end) Recruitment
- Operating Manuals
- Pre-opening Staff Training & Soft Opening
Post Opening: 6 months Full Operational Management